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In a recent study, BYU professors Jacob Steffen and Taylor Wells explored why some people are still reluctant to use GenAI tools. While some people might worry about an AI apocalypse, Steffen and Wells found that most non-users are more concerned with issues like trusting the results, missing the human touch or feeling unsure if GenAI is ethical to use.
Rise and shout! Across various disciplines, BYU students have been recognized for their world-class accomplishments.
Tolerance standards may lead to better outcomes in the workplace, but researchers from the BYU Marriott School of Business recently published a study in the Journal of Business Ethics showing a paradoxical effect in other ethical domains.
BYU’s law and business programs remained highly ranked in the 2025 U.S. News Best Graduate School Rankings released today, while BYU’s engineering graduate programs made major jumps over previous marks.
The BYU Marriott School of Business MBA program comes in at No. 2 in the world for “Overall Satisfaction” according to newly released global MBA rankings from The Financial Times.
Hoping to help companies of all sizes responsibly harness the power of AI while also managing its risks, professors from Brigham Young University, Arizona State University and the University of Duisburg-Essen have collaborated with software company Boomi and consulting firm Connor Group to create the first-ever enterprise risk framework for generative artificial intelligence.
A group of enterprising BYU students aim to significantly — if not entirely — reduce parking violations in paid parking lots, college and otherwise. And their idea, an AI detection and tracking system called Spot Parking (more on that in a minute), just got a major endorsement and $12,000 in cash by winning the 2024 BYU Student Innovator of the Year (SIOY) competition.
Professors asked BYU students how they anticipated their experiences on campus would impact their feelings of connectedness to BYU. While the top-ranking activity was playing for a BYU athletic team, something only a few students have the privilege to do, the next thing on the list was something available to every BYU student: attending weekly campus devotionals.
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultra-sensitive recording equipment, he’s found a bunch of them — including several here at BYU.
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.