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In a recent study, BYU professors Jacob Steffen and Taylor Wells explored why some people are still reluctant to use GenAI tools. While some people might worry about an AI apocalypse, Steffen and Wells found that most non-users are more concerned with issues like trusting the results, missing the human touch or feeling unsure if GenAI is ethical to use.
Rise and shout! Across various disciplines, BYU students have been recognized for their world-class accomplishments.
Tolerance standards may lead to better outcomes in the workplace, but researchers from the BYU Marriott School of Business recently published a study in the Journal of Business Ethics showing a paradoxical effect in other ethical domains.
Growing up in poverty, Nay Robinson never saw herself as a college student. Now, as a BYU graduate, she’s on a mission to open doors for the next generation.
BYU’s law and business programs remained highly ranked in the 2025 U.S. News Best Graduate School Rankings released today, while BYU’s engineering graduate programs made major jumps over previous marks.
The BYU Marriott School of Business MBA program comes in at No. 2 in the world for “Overall Satisfaction” according to newly released global MBA rankings from The Financial Times.
Darron Billeter, an associate professor of marketing in the Marriott School of Business delivered Tuesday’s devotional address, focusing on prioritizing learning––particularly learning of Jesus Christ.
Kim Clark, the NAC distinguished professor of management at the Marriott School of Business, delivered Tuesday’s forum address on campus. He provided an in-depth look at the importance of becoming “disciple-leaders.”
Cougar Queries is a series of profiling BYU employees by asking them questions about their work, interests and life.
Hoping to help companies of all sizes responsibly harness the power of AI while also managing its risks, professors from Brigham Young University, Arizona State University and the University of Duisburg-Essen have collaborated with software company Boomi and consulting firm Connor Group to create the first-ever enterprise risk framework for generative artificial intelligence.