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Participants were asked to sort through a group of statements based on the question: ‘Why I love Hallmark Christmas movies?’ The results revealed three factors or groups of like-minded thinkers, the Season’s Greeters, the Rudolphs, and the Carolers.
When an organization’s mission or actions are out of line with what people who have a stake in that organization expect, the legitimacy of the organization is called into question. This lack of legitimacy causes an organization’s stakeholders to perceive it as self-centered and untrustworthy.
Recent research from BYU communications professors found the reason many fans get online to read and post about their favorite sports team tells a lot about the type of fan they are.
BYU's newspaper took the first-place general excellence award in the National Newspaper Association’s 2018 Better Newspaper Contest. The Universe received nine other national awards and 17 state awards in journalism.
For the second consecutive year, students from BYU’s AdLab have won best in show at the country's largest advertising competition.
BYU's new digitial and social media agency has students completing real-world work for such clients as Pepsi Co. and Subaru.
With a video one judge called "so genius," BYU students beat out 500 other submissions to nab top prize at the ANDY awards.