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A new study coauthored by BYU public management professor Robert Christensen finds new nonprofits can still thrive but they need to be started under the right market conditions.
BYU’s Law and Business Schools continue to be ranked among the best in the nation, according to the U.S. News & World Report’s annual Graduate School Rankings.
How effective are in-store free samples when it comes to attracting purchases and loyalty? Do they just provide customers with a free lunch? New BYU research discovers the answer is a definitive yes.
Tis the season… for workplace giving, and new research from BYU professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you’ll quickly remember we live in a time of unprecedented political polarization. According to BYU researchers, politicians’ penchant for violent language isn’t helping.
Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking? It's because you're asking too much.
BYU entered new territory today as the U.S. News released their annual “Best Colleges” rankings. The university reached its highest overall ranking ever, coming in at No. 61 among national universities.
There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.
You’ve tried it all: spreadsheets, software, the envelope system. And despite your best efforts, it seems like every month you blow your budget. One BYU student wants you to give it one more shot, using his budgeting app.
BYU professor Jeff Dotson launched a study with Google and Drexel University to see if comapnies can use search volume to assess brand health in real time.