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Researchers from BYU and the Netherlands’ Delft University of Technology may have figured out a secret to get people to buy more fresh produce: dress veggies up in black.
How effective are in-store free samples when it comes to attracting purchases and loyalty? Do they just provide customers with a free lunch? New BYU research discovers the answer is a definitive yes.
Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking? It's because you're asking too much.
There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing an ingredient in their work.
BYU professor Jeff Dotson launched a study with Google and Drexel University to see if comapnies can use search volume to assess brand health in real time.
Researchers at Brigham Young University and Colorado State University have found that the noise your food makes while you’re eating can have a significant effect on how much food you eat.